![]() ![]() The main purpose of descriptive surveys is to ask respondents for their views and opinions on a certain set of topics and/or issues. Like factual surveys, a descriptive survey is also preplanned and pre-structured in design so the responses can be statistically inferable. Descriptive (Attitude)This is the most common survey type and is used in a variety of settings. These surveys are often used by government agencies to collect data on a population, so they can make informed decisions on important issues like where to build new roads and bridges, where to plan new housing projects, and how to draw up districts for elected representatives. ![]() The main purpose of factual surveys is to gather information about the facts and features of people’s lives, rather than asking for thoughts, feelings, or opinions. Questions are preplanned and pre-structured in design, and the information is considered conclusive. If your questionnaire is being conducted by mail, be sure to include a cover letter explaining why your survey is important and why your respondents should take the time to complete it.Ĭreate your own resume following one of our resume templates.įactualThese consist of mostly demographic information on a target audience such as age, gender, income level, etc. ![]() Consider the overall length of the questionnaire, the complexity of the questions, and how time-consuming it will be for the typical respondent.ĭepending on your target audience, you may want to consider providing an added incentive, such as entry into a raffle or drawing or a gift certificate toward the purchase of your product/service. Be sure you make it as easy as possible for respondents to complete the questions. Response rates are another important factor in the success of your survey template. There are possible exceptions to this rule, such as is if you want to split-test two customer survey templates to determine which one is most effective in gauging customer satisfaction. ![]() In order to obtain accurate data, each survey should contain the same set of questions in exactly the same order.
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